Owen Lang

The Framework

A clear path for turning lived experience into narrative identity.

01 – Discovery

Capture the stories

We gather the raw material: founder interviews, team conversations, customer experiences, artifacts, and defining moments.

Discovery reveals the truth beneath the surface.

02 – Distillation

Capture the meaning

From recorded material, we identify themes, tensions, symbols, and emotional anchors. We map the story’s internal logic.

Distillation transforms scattered insight into a coherent blueprint.

03 – Embodiment

Capture the living brand

A story isn’t just told — it’s shown. We film the brand in action: people working, environments in motion, rituals and behaviors.

Embodiment gives the story presence and atmosphere.

04 – Delivery

Craft the film

We shape the story into a documentary-style Brand Lore film. Interviews and themes are woven together with visual tone.

Delivery turns insight into a lasting narrative asset.

Why It Works

Because it’s truthful. Because it’s structured. Each step builds naturally on the last — gathering truth, finding meaning, and creating an artifact.

Start the Process

Your story already exists. This framework helps reveal the version that leads.

Begin Discovery →